Exploration
Concept And Inspiration
Salman Al Malik. an internationally celebrated Qatari artist. The renowned artist is not only known for his skills at creating masterpieces. but for being a "practical-minded visionary and establishing Youth Creative Art Center in Doha in 1997. The majestic. colorful art depicts strong female figures occupying a visual field dominated by the colors of traditional Bedouin costume."
His impeccable work has evolved and challenged many throughout the years from abstractionto impressionism and the concept of a woman's expression of freedom remains essential in the artist's DNA. Salman frequently uses women to represent creation. dreams and a bright future In life. His work is constantly reflecting new Arab modernity authenticity and a vision of reality.
Salman's women are characterized simply by fluid forms and details in their heads and hands.
A human is not just the physical presence. but a message that has to be carried to others. By owning his tools. the artist Salman Al-Malik is able to conduct a visual dialogue with the Qatari woman.
"Umm Al-Zain carrying the theme of women with their rich content through paintings in which the old traditional fashion is intertwined to reflect the aesthetics of Qatari women. And the Gulf.
About The identity Art :
The idea of building a brand identity started by reviewing a huge artboards for the artist Salman Al-Malik and studying the artistic school to understand all of the artistic boards .Through these art boards are divided into expressive meanings with the commercial identity we have come out with living figures from that artboard and merged them with stories to to crystallize a special messages By the artist
The idea of building a brand identity started by reviewing a huge artboards for the artist Salman Al-Malik and studying the artistic school to understand all of the artistic boards .Through these art boards are divided into expressive meanings with the commercial identity we have come out with living figures from that artboard and merged them with stories to to crystallize a special messages By the artist
After merging ideas, we transformed these ideas into special artistic drawings with various lines to use in the project designs.
And through the understanding of the color system for the artist Salman Al-Malik we came up with a color map (special) and normalized into a color palette.
And through the understanding of the color system for the artist Salman Al-Malik we came up with a color map (special) and normalized into a color palette.
Packaging
photography
Interior Design
Real Photos Brand In Action
Meet The Team
Agency: Barazanji studios
Client: Savant.qa
Project branding creative director: AbdulRahman Albarazanji
Interior director: Sara Altay
Interior design and visualization: UlfatDesigns
Logo & branding design: Huda Brands
Pattern design: MONZO
Client: Savant.qa
Project branding creative director: AbdulRahman Albarazanji
Interior director: Sara Altay
Interior design and visualization: UlfatDesigns
Logo & branding design: Huda Brands
Pattern design: MONZO
location: Musharib, Qatar
